Customer Feedback and Your Online Reputation
In today’s highly-connected digital environment, online reviews matter. About 90% of all consumers research businesses online using search engines or other sites to learn about the products and services available in their areas.
Because these review sites — Google Reviews, Yelp, Trustpilot, TripAdvisor, and many others — get so much traffic, reviews stand out in search results. Customers can easily find information in just a few minutes about your business, and this information influences purchasing decisions.
It is important to recognize that customer reviews are based on their experiences. These authentic reviews indicate customer sentiment, or how positively or negatively customers view your business. Happy customers are more likely to leave good reviews. Visitors who had bad experiences or unpleasant customer interactions — in other words, unhappy customers — are often more likely to leave a bad review.
Remember: Customer feedback is essential in building trust. Every online review can help or hurt your business.
The more reviews you have, the more impact they have on your online reputation. Short of ensuring a great customer experience for every person who visits your business, how can you get the most out of review sites? The answer is online review management.
What is Review Management?
Review management is the process of monitoring online reviews and developing strategies for controlling the conversation surrounding your business. This is part of a broader online reputation management campaign, helping you to not only stand out in online searches, but also to build a strong online presence and customer loyalty.
Reputation management firms like NetReputation utilize powerful review management software to identify reviews, gauge customer sentiments, and reveal actionable insights that help you respond quickly to user-generated content on review sites.
As a marketing strategy, online review management consists of four main components:
As a marketing strategy, online review management consists of four main components:
Review Monitoring
NetReputation scours millions of webpages and thousands of individual review sites with powerful reputation management software. The goal of review monitoring is to identify reviews that can strengthen or damage your online reputation. We look at all your reviews, giving us the data we need to develop strategies for managing reviews efficiently and effectively.
Review Generation
Consumers trust reviews, and the more reviews a business has, the more trust it can create. New customers read reviews before deciding to frequent local businesses; it makes sense to encourage as many more reviews as possible. With review generation, we collect reviews from consumers using a variety of strategies. Our goal is to improve brand awareness and reinforce customer loyalty for your company.
Review Removal
No matter how great your products or services are, eventually you will have to deal with bad reviews. Negative customer feedback is only one way these customer reviews are generated; in other cases, people may write false, misleading, or defamatory reviews without ever visiting your business. Our review management software identifies false and unfavorable reviews. Then, our team of review management professionals works directly with review sites to flag and remove these reviews that are harming your reputation.
Review Responses
Potential customers are more likely to develop trust if they see business owners taking an active role in commenting on customer reviews. As a business owner, you know that consistent messaging and transparency can help improve the customer experience. With our review response service, we can help you create a consistent voice to allow you to respond quickly to every new review.
We take on the toughest removals for you
Reputation Management works with the top business review sites on the internet to flag and remove false or unflattering online reviews about your business. Using powerful reputation management software and the latest review management systems, we identify and dispute harmful reviews on all review platforms so you have more time for what’s important: running your business!
Get Instant Updates
Receive email and text alerts whenever Reputation Management removes a false negative review for your business. Track all your reviews and take control with detailed monthly reports. Managing reviews has never been easier with our alerts!
Local Listing Management
Manage your online brand on local business directories to reach more customers no matter where they are looking!
Reputation manages your company information on over 50 business directories.
Every business needs to be visible on the web. One of the best ways to attract new customers is to get listed on business directories. Our team helps you manage your listings, helping you save time and effort. This ensures your brand info is consistent and is working to improve your Local SEO ranking across the web. Ensure great visibility in search engine results, whether you have one store or multiple locations.
Consistency is Essential
Consistent business information online is key to boosting your brand’s local SEO across all major directories. Reputation manages that info and ensures your most important business information is accurate, consistent and up-to-date across the internet.
